Cho (초) means beginning and beauty in Korean
Together with C-H-O: Carbon, Hydrogen and Oxygen, the building blocks of life,
the name reflects our philosophy that healthy skin begins with the essentials
After years of working in demanding environments and traveling across different climates, I struggled with sensitive, stressed skin.
Elements of Cho was created to simplify skincare
with gentle, barrier-supporting formulas designed for modern lifestyles.
Audrey, Founder